There’s an old adage in marketing: target everyone and you target no one.
If you want to successfully market your website, product or service, you must put the basic building blocks in place before you start building your empire.
First, let’s define “target audience.” A target audience is a distinctive segment of potential customers who would be most interested in your offer. If you are selling matchbox cars, you wouldn’t target senior citizens!
It’s helpful to ask yourself a series of questions about your target audience and document the answers. You may find that you have two or more distinct audiences and that’s fine. For example, if you have a “healthy lifestyle” website, one target audience may be younger women interested in a healthy skincare routine and another may be parents with children interested in good family nutrition. Handling multiple target audiences can be successful and profitable, but you first need to identify them so that you can meet their needs.
Here are some key identifying factors for each target audience:
Age range
Gender
Geographic location
Occupation
Education level
Ways they spend discretionary income
Hobbies and activities
Income level
Marital status
Do they have children, what age range
Do they live in the city, suburbs, country
Conservative or liberal
Other beliefs or special interests
This week, AdSella began displaying total overall impressions served by AdSella on the homepage. In addition, users visiting AdSella will see a link to the site where the most recent impression was served. This means that sites producing more impressions will have their link on the homepage of AdSella often!
Leading the pack and offering over 550,000 projected total impressions is ThatCrack. This site presents a huge opportunity to advertisers… $100 buys over 550,000 total projected impressions targeted to a prime, younger demographic.
iWork Templates is projected to deliver over 200,000 impressions over a 30 day campaign. For $99, this is a great chance for any advertiser to get their message out!
Filipinas in Showbiz is projected to deliver over 100,000 impressions for a 31 day campaign. The ad space on Filipinas in Showbiz is highly visible and a really way to get seen and get clicks!
To see the top impressions leaders, visit the More Impressions page of the listings directory.
Prices, projections, and availability are current as of 10/10/2010 and subject to change at any time.
There are some great opportunities out there for advertisers looking for a real bargain. Projected Total Impressions of 50,000+ per campaign are available for $50 or less!
ThatCrack, a site dedicated to hip-hop, leads the way, projected to deliver over 130,000 impressions for a seven day campaign that costs just $40! A truly amazing opportunity!
Filipinas in Showbiz is projected to deliver almost 100K impressions over a 31 day campaign. If you have a look at the site, you’ll see that the ad space is in a very prominent position. This is a real opportunity for somebody out there!
My Herro is projected to deliver over 78,000 impressions for a $50 campaign! Another great bargain for advertisers that want to reach a lot of people!
csstemplates.net is currently sold out, but projected to deliver over 50K impressions in its current campaign!
To see the top impressions leaders, visit the More Impressions page of the listings directory.
Prices, projections, and availability are current as of 10/3/2010 and subject to change at any time.
Many web entrepreneurs find the task of writing ad copy daunting. But follow these tips and you’ll be on your way to writing “click magnet” ad copy:
Focus on Benefits: When writing ad copy for the web, or any medium for that matter, the focus has to be on consumer benefits. In just a handful of words, you must convey why your product, service or website will enhance the life of your reader. For example, if your copy promotes weight loss: LOSE WEIGHT FAST definitely conveys customer benefits in just a few words. Those three little words project two major benefits: 1. Weight loss. 2. Weight loss in a short period of time.
Avoid Passive Voice. Make your copy punchy with active verbs. Which example is more powerful: I love you or You are loved by me? Exactly! Stick with dynamic active verbs.
Select Power Words. Miracle. Powerful. Profitable. Revealing. Revolutionary. Life Changing. Exclusive. Superior. Captivate your reader with attention grabbing benefit words.
Use Plain English. Nothing fancy here. Good old-fashioned English does the trick. People are turned off by industry jargon or words that make them reach for their dictionary.
Take the Short Road. Avoid the mortal sin of long, rambling copy. When a web surfer sees an endless block of copy, they tend to run to the next website. You can still state your case; just use short paragraphs and visual aids, such as bullets instead of a never-ending paragraph.
This week, AdSella™ switched to Projected Total Impressions. Projected Total Impressions let advertisers see how many impressions are projected across the duration of a campaign based on the duration specified in the listing. These projections are based on no fewer than 2 days worth of data.
Leading the pack, Filipinas in Showbiz remains a great opportunity for advertisers to get their message out. Over the duration of a 31 day campaign, advertisers can expect almost 100,000 impressions. Right now, you can purchase ad space on this site for just $50! This is a great advertising opportunity.
My Herro is projected to deliver over 75,000 impressions for a campaign that costs just $50! This presents another outstanding opportunity for advertisers!
To see the top impressions leaders, visit the More Impressions page of the listings directory.
Prices, projections, and availability are current as of 9/26/2010 and subject to change at any time.
AdSella™ has just started a page on Twitter. We plan to make a lot of tweets about sites that are AdSella™ members. We’ll also tweet about sites that follow us! So follow us today!
Four AdSella™ enabled websites are leading the way in delivering ad impressions. All of these sites offer excellent advertising opportunities that shrewd advertisers should recognize.
Filipinas in Showbiz is projected to deliver almost 100,000 impressions over the course of a 31 day ad campaign. Right now, you can purchase ad space on this site for just $50!
My Herro is delivering over 2,000 impressions each day, or over 65,000 over the course of a 30 day advertising campaign. You can buy 30 days on My Herro for just $50.
CSS Templates is a PR 5 page that should deliver over 59,000 highly targeted impressions over a 30 day run… which you can purchase for just $40! What a great opportunity to advertise on a premium site.
Prices, projections, and availability are current as of 9/19/2010 and subject to change at any time.
Some AdSella™ enabled sites are now carrying the AdSella™ Certified Ad Impressions button. For example, if you visit workingwritersandbloggers.com and scroll down the page, you’ll see the little blue Certified Ad Impressions button!
So what is this button for and why should you include it on your site? Well, when you copy the AdSella™ ad block code to your site, Adsella™ begins tracking impressions for you (and for your prospective advertisers). Knowing how many ad impressions you are showing in a day allows you to price your ad blocks appropriately. It also gives prospective advertisers a sense of the advertising opportunity that exists on your site. Don’t be surprised to find that you have a relatively low page rank but a relatively high number of impressions – the two do not necessarily go hand in hand!
To AdSella™ Certify your site, simply find the ad space block you want to base your impressions tracking on in My Ad Listings. Click on the “Get Certified” option in the available actions and copy and paste the button code to your site wherever you would like the button to appear.
Working Writers and Bloggers is AdSella™ Certified.
Filipinas in Showbiz is currently the leading generator of impressions per day for AdSella™ advertisers. Generating over 3,000 impressions on average each day, a 30 day campaign would be projected to generate over 90,000 ad impressions. Not bad for $50 and a prominent banner at the top of the website.
Each week, we will showcase the sites with the leading number of ad impressions. If you think your site can top 3,000 impressions per day, then start carrying AdSella™ ads today and your site may be featured next week!
In the meantime, the advertising space on Filipinas in Showbiz is an excellent deal at $50!
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